Sunday, September 23, 2007

India @ 60 hots up in NY, Infosys adds final touches

Infosys co-chairman Nandan Nilekani is camping in New York, overseeing final touches to India @ 60, the week-long celebration of India that's coming up in the city.

At venues including The Pierre, the Tata Group-managed luxury hotel and Bryant Park, New Yorkers will be treated to everything Indian, from food and fashion to economic facts.

“Well, you know it's overall part of the India brand building that we have been doing at Confederation of Indian Industries (CII) for the last three years. We began with Davos 2006, which was a big success in terms of projecting India,” said Nilekani.

The message is already out at Times Square, the block that likes to call itself the crossroads of the world. By holding the festival at a time when the United Nations General Assembly will be in session, India hopes to catch the attention of the whole world from the Big Apple.

CII and the Indian government are spending over $10 million on bringing the taste and feel of India to New York. This investment in India @ 60 could pay off for many years to come.

Original Story

1 comment:

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